
"This time, we're going to get somebody that understands this program. You have to understand your situation and what type of offense you can run with the type of players that you can get." Tommy Tuberville
This is a recent quote from Coach Tuberville when asked about the impending search for the next offensive coordinator. After a 5-7 season, and 36-0 loss to Alabama, it's certainly time for Auburn to return to the drawing board on offense. Tuberville has stated that he will take the entire month to conduct the search, and that the hire will probably not come until early in the new year. Tuberville also said that whoever he hires will be allowed to talk to the current assistant coaches on offense to decide if they are a good fit to remain on the Plains in 2009 and beyond.
Tuberville's openness regarding the offensive assistant coaches is not something I remember from the search that brought Tony Franklin to Auburn in December 2008. It always puzzled me that Auburn moved to a spread system, with a spread-option coordinator, but retained assistants that probably knew little or nothing about the spread offense. Most of those assistants, such as Eddie Gran (running backs), Hugh Nall (offensive line), and Steve Ensminger (wide receivers/tight ends) have been with Tuberville for awhile. Maybe Tuberville assumed that "football is football," and that the assistants could easily make the transition to the spread. Or Tuberville wanted to keep the assistants who had built relationships with high school coaches on the recruiting trail. Whatever the reason, they stayed, and the results were awful. There is good reason to believe that they struggled mightily at implementing "The Tony Franklin System." I know most of the blame is placed on Franklin, but I think some thought should be given to the role the assistants played, especially given the 1-5 record AFTER Franklin was fired midseason. Also, one should not ignore the fact that Auburn has a serious talent-drain on offense right now. It's very likely that Auburn would have finished no better than 8-4 under Al Borges (I think Auburn would have beaten Vanderbilt, LSU and Arkansas, which were all close losses against weak teams, even with the dreadful spread offense). 8-4 and a second straight trip to the Chik-fil-A Bowl sounds awfully good right about now, doesn't it?
But back to the quote that I started with. Does that sound like a man who wants to run the spread-option offense in 2009? Does it sound like a man that wants anything to do with a "system" offense? I think not. It sounds to me that Tuberville is looking for an offensive coordinator skilled at building an offense around the talents of his players rather than trying to find players that fit a rigid offensive system. Will that offense have a "personality?" Sure it will, and I bet it will look a lot more like the power-running, ball control offense of years past. I think the key here is flexibility. Tuberville wants to be more flexible from week to week, and from season to season. When injuries occur, when the talent level at a particular position doesn't develop as expected, or when playing a particular opponent, the offense must be able to adapt and come up with a gameplan that attacks an opponent's weaknesses and scores points consistently. I call this the "Humanist" philosophy of offense. Humanism is a broad category of ethical philosophies that affirm the dignity and worth of all people, based on the ability to determine right and wrong by appealing to universal human qualities, particularly rationality. Offensive humanists reject the dogmatic approaches of pure spread-option coaches (like Rich Rodriguez) or pure-anything coaches (e.g., Mike Leach's Texas Tech passing circus, or Paul Johnson's triple-option at Georgia Tech). Humanists look at the strength of his team, plus the weaknesses of his opponent, and develop a gameplan accordingly. Don't all offensive coordinators do this? Well, sort of. But you didn't see Rodriguez mix-in some pro-style offense for Michigan this year, did you? Rodriguez runs his system, regardless. And until they get the right players, they're going to struggle. The same goes for Paul Johnson. The reason Michigan went 3-9, and Georgia Tech 8-4, was not because one system is preferable to another, it was the talent on hand. Tech simply had more players that could run a triple-option offense than Michigan had to run the spread-option.
The ability to adapt requires a very skilled coach. Young players, scholarship limits, and caps on weekly practice time, all work against the offensive coordinator. That's why "system" offenses are so popular. The theory is that it's the best way to maximize the results given all of these limitations. Personally, I disagree with this philosophy. A good coach can make the humanist offense work. I think a system coach like Rodriguez actually sells out his players when he runs plays that won't work given the current talent. Sure, they are good plays, but only when Pat White and Steve Slaton are the ones running them. When Stephen Threatt and Sam McGuffie run them, not so much.
So, who are the best examples of humanist coaches? Here are a couple you might have heard of:
1. Norm Chow (UCLA). Chow is first and foremost an excellent quarterbacks coach. But he's also an excellent play-caller that builds his gameplan to take advantage of each opponent's unique flaws. He's constructed pass-happy offenses (think Ty Detmer and BYU), offenses that used running backs as pass receivers (think Philip Rivers and T.A. McClendon at N.C. State), and offenses with dynamic power runners (think Lendale White and Reggie Bush at USC).
2. Jim Tressel (Ohio State). Yeah, Tressel is the head coach, but he has always had a hand in the offense. Tressel was a run-first/run-all-the-time coach at Youngstown State and his early years at Ohio State (think Craig Krenzel and Maurice Clarrett). But he moved to a pass-first offense in the middle of this decade (think Troy Smith, Anthony Gonzalez and Ted Ginn, Jr.). Now he's back to a run-first offense, but it's with a spread-option twist (think Terrell Pryor and Beanie Wells). That's a clinic in how to: a) recruit, and b) build an offense that suits your talent.
The search will begin soon. Can Tuberville find an offensive coordinator that can recruit, teach, and gameplan? As long as he stays away from the "gurus" and rigid offensive philosophies, and focuses on a smart football coach who knows how to adapt to talent and opposing teams, Auburn will be back in contention very soon.